How to LOVE Sales

Description

With his How to LOVE Sales: A Framework to Build Confidence and Success, Paul Kesig presents the LOVE Sales FrameworkTM, a paradigm-shifting approach that moves the conventional sales model toward empathy, understanding, and real relationship building. Kesig stresses avoiding aggressive sales strategies and supports a concentration on really understanding client needs and building real connections. Comprising four interrelated processes, the LOVE Sales FrameworkTM provides useful tools ready for instant integration into one’s sales process.

Central to the framework is the cultivation of self-confidence, positing that believing in oneself is foundational to creating meaningful client relationships and achieving sales success. This strategy not only improves sales results but also helps to change the sales experience into a less frightening and more satisfying effort. Kesig’s ideas are particularly beneficial for both newbies worried about sales and seasoned professionals trying to refresh their approach. Salespeople who use this approach could expect better customer involvement, which will boost success and a more fulfilling career.