Description
Combining psychological insights with economic theory, Richard H. Thaler’s The Making of Behavioural Economics provides a fascinating narrative of the development of this field. Nobel laureate Thaler provides an insider’s perspective on how often standard economic models—which assume logical behavior—fail to predict real outcomes.
Thaler links stories and research throughout the book illustrating how different actual human conduct is from expected economic behaviour. He presents concepts such the endowment effect, mental accounting, and loss aversion to illustrate how sometimes individuals go against accepted economic knowledge.
Thaler’s story offers readers a mix of scholarly knowledge and personal experiences, so stimulating and instructive. Along with collaborations with other great names in the field, like Daniel Kahneman and Amos Tversky, he investigates useful applications of behavioural economics in fields including finance, public policy, and health care.
Misbehaviour teaches mostly the requirement of understanding that human imperfections are reflected in economic models. This enables lawmakers and economists to design more effective policies suitable for actual human conduct.
Whether your area of interest is in the quirks of human decision-making, policymaker, or student of economics, Misbehaviour offers perceptive study of the intricacy of economic activity.
Richard H. Thaler’s Misbehaving: The Making of Behavioural Economics explores the fascinating field where psychology and economics converge and is now accessible online in Pakistan via Alpha Readers Club.
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