Blue Ocean Strategy

Description

Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is a pioneering book that challenges standard competitive company strategies by presenting the notion of generating “blue oceans”—untapped market regions with little to no rivalry. The authors argue that instead of battling rivals in overcrowded industries (red oceans), companies should focus on innovation, value creation, and differentiation to unlock new demand.

Using real-world case studies from industries including technology, entertainment, and healthcare, the book gives a step-by-step approach for defining and executing blue ocean strategy. It provides useful tools to assist companies methodically breaking away from competitors and attaining long-term success, like the Strategy Canvas, the Four Actions Framework, and the Eliminate-Reduce-Raise-Create Grid For readers in Pakistan, Alpha Readers Club offers an easy way to purchase Blue Ocean Strategy online with competitive pricing and fast delivery services.