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“Blue Ocean Strategy”
“Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne
- Author
- Category
- Product SKU
- : John Doe
- : Business/Entrepreneurship, Under 800
- : SKU-168
- Category
- Product SKU
- : Business/Entrepreneurship, Under 800
- : SKU-168
Description
“Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne presents a groundbreaking approach to business strategy, emphasizing the creation of untapped market spaces—or “blue oceans”—to make competition irrelevant. The book provides tools and frameworks to help organizations innovate, differentiate, and achieve sustainable growth by moving beyond saturated “red oceans” of intense competition.
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